“Make it Grow” Leverages Smartphone Video-Making to Support Community Food 

Make it Grow is an initiative affiliated to the Institute for Sustainable Food and the Institute for Global Sustainable Development at the University of Sheffield. Led by Dr Pamela Richardson, Make it Grow supports community groups and NGOs to build capacity and create participatory video proposals, in order to attract funding and small grants for sustainable food initiatives. The success of the pilot program in Zimbabwe has spurred us to continue to advocate for community video proposals and to scale out the approach. We have been busy spreading the word about Make it Grow through in-person and online events and have some exciting future plans in the pipeline. 

An inclusive funding landscape is important for community-based initiatives to achieve their goals. Currently, grant application processes and funding opportunities are often inaccessible for community-based organisations, most especially for marginalised communities in the Global South.  By creating a more inclusive funding landscape - one where the hopes, dreams and voices of grassroots community organisations can be heard -  we bring valuable knowledge into the system, supporting the emergence and growth of more sustainable and ethical local food projects that serve their communities. 

Community video proposals are a powerful tool in creating a more inclusive funding landscape. They allow community groups to share their story, pitch their idea, and highlight the anticipated impacts of a project in a compelling way. For community groups who may not have the traditional literacies required to write grant applications, video proposals can help to level the playing field and increase their chances of getting funding. Video proposals allow funders to see and hear the people behind the projects, to better understand their knowledge, needs, context and goals. 

Between 2020-22, Make it Grow piloted a capacity-building programme in Zimbabwe, supporting more than 70 people to develop smartphone video and project management skills. The online workshop programme resulted in 15 community groups creating video proposals. 

The success of this programme has convinced us of the potential of participatory video proposal-making and we would like to share our experiences, as well as our free community tool-kit (used by NGOs such as ORAP and Trust Africa) and our cartoon, now translated into ChiShona, with interested organisations.  

We are scaling out Make it Grow. We have been building momentum on our journey and are busy sharing the potential of participatory video proposal making with the world

The pilot programme proved to us the promise and potential of Make it Grow and we have been busy getting the word out there. We have been hosting webinar events, building connections and networking via conference events. In February, founder, Dr. Pamela Richardson visited  Zimbabwe and met with some of the previous Make it Grow online workshop participants, gaining useful feedback and co-developing some future plans.  As collaborators in the area of sustainable food, the meeting aimed to provide a forum to exchange ideas regarding video-based proposals as a tool for enhancing accessibility, inclusion and "voice" in community grant-making processes. Organisational partners shared ideas about how Make it Grow could be taken forward in the future and participants conveyed wishes and ideas of what they would like to do with the existing skills and resources, and what they would like to see emerge in future.